Board of Directors

Jonathan BondChairman
Jonathan Bond is the Chief Tomorrist at Tomorro and a recognized thought leader and entrepreneur in the advertising and marketing industry. He has developed several significant companies and marketing concepts over his 30-year career, including past board, advisory and investor roles at Sonobi, Storylines Cruises, White Ops, Data Xu, Crimson Hexagon and Kinin wellness pods. Mr. Bond is the former CEO of Big Fuel, a leading social media agency (now owned by Publicis) and the co-founder and CEO of Kirshenbaum Bond and Partners (now part of MDC) ("KBP"). While at KBP, Mr. Bond was voted number 4 by Adweek's Executive of the Decade (2010). KBP was named agency of the year in 2008 and launched one of the industry's first trading desks, Varick Media Management. In addition, Mr. Bond co-founded and sold iballs, one of the first online media agencies, to Microsoft in 2000.
Steve BornsteinDirector
Mr. Bornstein brings unique executive leadership guidance to SITO’s board, as he has leveraged his experiences to transform the sports media industry and build notable, global brands in that sector. He previously served as CEO for ESPN, where he spent nearly two decades shaping the network into a global media property. Bornstein also previously served as the President of ABC Inc., President of ABC Sports and later CEO of NFL Network, where he launched the network and managed the NFL’s media and sponsorship assets. Currently, he serves as the Board Chair for the V Foundation for Cancer Research.
Bonin BoughDirector
B. Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of The Cleveland Hustles, and the author of Txt Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Mr. Bough has spearheaded a number of the industry's largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW. As the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), he created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC and Fox, among others, and fostered partnerships with companies such as Instagram, Foursquare, and Buzzfeed. Prior to his time at Mondelēz International, Mr. Bough led digital marketing globally for PepsiCo, Weber Shandwick and Ruder Finn.
Steven FelsherDirector
Steven G. Felsher is an experienced executive, with particular skills in finance, administration, governance and other aspects of public and private company management. Mr. Felsher spent a substantial portion of his career with Grey Global Group Inc., a publicly-traded, global marketing services company, where he served as a senior executive from 1979 until 2007. At Grey, Mr. Felsher rose to Vice Chairman and Chief Financial Officer, and had responsibility for essentially all non-client/media facing activities including financial management, human resources, capital formation and corporate development, investor relations and acquisitions. Mr. Felsher was the point person for Grey in connection with the acquisition of Grey by WPP Group, and served as the chief integration officer to oversee Grey's integration with WPP. Mr. Felsher left Grey in 2007, and since then has been involved in board, consulting and advisory assignments for a number of companies, with particular emphasis in the services, technology and intellectual property fields. Since January 2011, Mr. Felsher has been a Senior Advisor at Quadrangle Group LLC, a private investment firm focused on the information and communications technology sectors. During his time with Quadrangle, Mr. Felsher served as a member of its Investment and Valuation Committee. In addition, Mr. Felsher is an Investment Partner of Armory Square Ventures, an early stage venture capital fund that focuses on technology investments. Mr. Felsher has previously served as a member of the board of directors of numerous public and private companies, including Lumos Networks Corp., West Corporation, and NTELOS Holdings Corp. In addition, Mr. Felsher is a long-time trustee of Brooklyn Academy of Music and is a trustee of the BAM Endowment Trust, which oversees BAM's endowment. He is also a Fellow, Trustee and Treasurer of the New York Academy of Medicine. Mr. Felsher is a graduate of Dickinson College and Yale Law School, and was a Thomas J. Watson Foundation Fellow.
Chad Nelson, CFADirector
Mr. Nelson currently serves as the Managing Partner of Invenire Capital, LLC, a private investment management and financial advisory firm Mr. Nelson founded in January 2017. Prior to launching Invenire, Mr. Nelson held various positions with Thomson Horstmann & Bryant, Inc., a private boutique investment management firm specializing in micro and small cap equity strategies, from February 1999 through March 2017, including Principal, Chief Investment Officer, Portfolio manager, and Director of Research.

Mr. Nelson began his career in 1995 in the asset management division of Lazard Limited, both London and New York offices, a leading financial advisory and asset management firm that advises on mergers, acquisitions, restructuring, capital structure and strategy. Mr. Nelson has been a CFA® charterholder since 1999 and is a member of the New York Society of Security Analysts. Mr. Nelson earned his MBA, with a concentration in Finance, from the University of Missouri at Kansas City in 1994 and his B.S. in Finance summa cum laude from Northwest Missouri State University in 1993.
Brett O’BrienDirector
Brett O’Brien is the SVP and General Manager at Gatorade, a subsidiary of PepsiCo. He is currently responsible for leading Gatorade’s North American business including innovation, retail strategy, sports marketing and integrated consumer engagement programs. Prior to Brett’s move to Gatorade, he oversaw the $5 billion Mountain Dew trademark, AMP Energy, Sierra Mist and Pepsi’s flavored soft drink brands. Brett’s successful and creative track record has earned him honors including being named to Advertising Age’s 40 Under 40 in 2013 and Digital A-List in 2010, as well as nominations from Brandweek’s “2010 Marketer of the Year” and was the recipient of Event Marketer’s 2011 Brand X Award.