Privacy Policy

SITO, Inc. (“SITO”) is a mobile advertising technology company. SITO provides this privacy policy to inform you how our proprietary technology processes information for individuals in the U.S. obtained via digital advertisers, website owners, App owners, and other businesses. This policy also outlines SITO’s privacy practices on our corporate website,

SITO’s Technology Privacy Practices

As explained below SITO’s technology collects information about the location of mobile devices over time, and processes it to determine geographic-location segments that will be used to help make the digital advertisements consumers’ see more relevant.

How do we collect information via our technology?

We do not collect information directly from individuals. We collect information from our partners, which are usually mobile advertising networks, mobile websites, supply side platforms and mobile apps. These partners deliver advertising onto your mobile device. In addition, we may collect some information directly from our advertisers or from third parties if required and provided by our advertisers.

What types of information do we collect via our technology?

Through our partners we may collect various types of information. For example, from the ad requests your device makes, we may obtain the latitude and longitude (i.e., lat/long) coordinates from one of our mobile app partners. In addition, we may obtain your device type, the identifiers associated with your mobile device, your mobile browser type, operating system, and IP address. We may collect this information over time and across websites, mobile apps, and devices. If requested by our partners, we may combine the information from the geographic-location segments with information obtained directly from customers or with information obtained from third parties on our customers’ behalf. We may also supplement the information we collect via our technology with audience information from third parties, and we may use personally identifiable information (“PII”) from third parties such as address and last name to match the data sets, but we do not use any PII directly for ad delivery and targeting purposes, and we do not merge the PII with our Geo-location segments or store this PII in our DMP or DSP.

What is Precise Location Data (“PLD”)?

We use collected information to target and display advertisements that may be of interest to you. We may provide the collected information to our third party partners and agents to improve targeting, make and create offers, provide reporting to advertisers and clients, and to improve our systems and products.

Choice Mechanisms

If you do not want the information used for the purpose of serving you targeted ads while you access the third-party applications of our mobile partners, we offer a number of choice mechanisms. Please note that none of our choice mechanisms will opt you out of being served advertising. You will continue to receive generic ads. Your opt-out choice will be applied only to the browser or device that has opted out.

In Ad opt-out – You may opt-out by selecting the Ad Choices icon within an advertisement targeted by SITO and following the instructions listed within the opt-out page.

Mobile Device Settings – If you’d like to adjust your setting regarding the use of precise location data by third parties such as SITO, you may do so via your device settings. SITO honors the mobile device settings for Android and Apple iOS devices. To exercise this opt-out please visit the privacy settings of your Android or iOS device and select “limit ad tracking” (Apple iOS) or “ opt-out of interest based ads” (Android).

Submit your Device ID – Alternatively, you may send an email to including the IDFA or Advertiser ID of your device. Please allow up to seven days for your request to take effect. For devices where we see such a request has been made SITO will not longer use device information for the purposes of serving behavioral advertising.

Please note that these choice mechanisms won’t impact previously collected precise location information that has been de-identified. Also, by turning off location-based services, you will lose all the benefits of those location-based services on your phone.

Why do we use the information?

We store and use information to develop geographic-location segments to help make the digital ads more relevant, and for ad delivery, analytics, and reporting purposes. We may also use the information to enhance our advertising and analytics capabilities, and to offer analytics and data enhancement services to our customers for their marketing and advertising purposes.

How do we safeguard your privacy?

We do not collect any PII via our technology that allows us to identify an individual directly such as email address or telephone number. In addition, our technology uses de-identification techniques such as pseudonymous identifiers associated with your mobile device to help safeguard your privacy. If we combine information collected via our technology with information we receive from third parties, we do not use any PII, such as address or last name, directly for ad delivery and targeting purposes, although it may be obtained by us in connection with such uses. We store any PII we receive from third parties separately from our Geo-location segment information.

Website Privacy Practices

Our website is primarily designed to provide information to our clients, which are typically businesses. SITO collects information from our website,, when you choose to provide it to us, including but not limited to: name, address, telephone number, or email address. For example, you may choose to send information about yourself in an email, or by completing a form on our website. We use this information only to contact you to respond to your inquiry.

We may also collect information from visitors to this website, including your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer’s operating system. We use this information to analyze traffic on our site and to improve our services.

Controlling the Use of Your Information

If you wish to not have your location information collected, you can turn off this capability in the settings of your mobile device. If you wish to not receive tailored advertising based on our services, you can opt-out by adjusting your advertising ID settings on your mobile device. We encourage you to read the help section of your mobile operating system to learn how to turn off the collection of location information or to opt-out from tailored advertising. You can also opt-out of our tailored advertising services by clicking the AdChoices icon in or next to the ads in which it appears or using your mobile device to go to our AdChoices mobile opt-out page. Please note that this does not opt you out of being served all advertising. You can also turn off location settings on your device at any time to disable our collection and use of the location data obtained from your device. You will continue to receive generic ads and may receive tailored ads from other companies.

SITO adheres to the Self-Regulatory Principles for Online Behavioral Advertising and the Application of Self-Regulatory Principles to the Mobile Environment published by the Digital Advertising Alliance (DAA). We honor the DAA’s opt out mechanism for data collection and use in connection with mobile applications. To learn more about the DAA and your choices, please visit

Disclosure of Information to Third Parties

We do not rent, sell, or share PII obtained via our technology or our website with non-affiliated third parties without user consent. We may, however, share PII obtained from other sources with trusted third-party partners. These third party partners are prohibited from using the information for purposes other than performing services as contracted for by and with SITO.

We may license information collected from our technology or derived therefrom, including geographic-segment information and information about the types of locations consumers visit over time, in order to provide our services. When providing our services to our customers, we do not provide any PII or precise Geo-location data to them.

We may disclose information about you to third parties when obligated to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual prohibited activities, including to fraud and situations involving potential threats to the physical safety of any person.

Finally, we may transfer information, including any PII, to a potential or actual successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If we are involved in a merger, acquisition, or sale of all or a portion of our assets, you will be notified via email and/or a prominent notice on our web site of any change in ownership or uses of the information we have collected about you, as well as any choices you may have regarding your PII.

Information Security and Data Retention

The security of your information is important to us. We have implemented security measures to help protect the information in our care, both during transmission and once it is received. No method of transmission over the Internet or method of storage is 100% secure; therefore, while the company strives to use commercially acceptable means to protect your information, it does not guarantee absolute security.

Information Relating to Children

This Website and our products and services are designed for those 18 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under 13, we will use reasonable efforts to promptly remove that information from our records.

Data Transfers

Your personal information may be stored and processed in any country where we have facilities or in which we engage service providers. Those countries may not have the same data protection laws as the country in which you initially provided that information. When we transfer information we collect about you to other countries, we will protect it as described in this Privacy Policy. You consent to the transfer of personal information to countries outside of your country of residence, including the United States.

Changes to this Privacy Policy

This privacy policy is subject to change. We will post any privacy policy change on this page and, if the changes are significant, we will provide a more prominent notice. We will also update the effective date of the policy.

Contact Information

For questions or concerns relating to SITO’s privacy practices, please email . Alternatively, you may contact us at the address below:

SITO Mobile Ltd.
Attn: Privacy Officer
100 Town Square Place, Suite 204
Jersey City, NJ 07310
P: (201) 275-0555

Typically we do not have a direct relationship with you, we largely rely on digital advertisers, application owners, website owners and other business that use our services to reply to questions and concerns regarding the collection and use of information. Please contact them for any questions about their privacy practices.