Controversial faith-based movie surpasses box office sales through the use of smart, humanized data
JERSEY CITY, N.J., May 21, 2019 (GLOBE NEWSWIRE) -- SITO Mobile, Ltd. (NASDAQ: SITO), the Consumer Behavior and Location Sciences™ company, announced today the results of its work on the feature film, ‘Unplanned,’ distributed by independent faith and family movie studio, Pure Flix and Soli Deo Gloria Releasing (SDGR). Through the use of proprietary technology and intelligent, location-based data, SITO Mobile empowered Pure Flix to create and engage with a broader audience base, surpass the film’s box office expectations by $8 million, expand its run-in theaters to new cities, and become Pure Flix’s 2nd most successful release.
Unplanned tells the story of Abby Johnson, a former Planned Parenthood clinic director who later becomes a pro-life activist after a life-changing experience. Given the controversial nature of the film, Pure Flix and SDGR tapped SITO Mobile to go beyond wide-spread, mainstream marketing methods to develop innovative and efficient ways to personalize audience interactions and deliver ROI on their media investments. SITO’s unique ability to access the film’s data in real-time and provide precision-based performance metrics, resulted in highly-targeted media buys and marketing efforts; eliminated media waste and enabled Pure Flix and SDGR to scale access their target audience – those who have the highest propensity to attend faith-based and family-friendly movies.
“The key to Unplanned’s success lies within our unique ability to view data historically and in more than one dimension,” said Sean Clayton, Chief Strategy Officer and President of Entertainment Division, SITO Mobile. “We were able to look back on two years of data and identify over 27 million potential movie-goers based on behavioral and psychographic patterns, including past movie purchases and online content viewing habits. This data gave us powerful consumer insights which helped Pure Flix deliver highly targeted messages at the right time and on the right channels.”
Since its release in theaters on March 29, 2019, Unplanned has exceeded its goal of $10 million in box office sales, totaling $18 million to date.
“We are dedicated to providing wholesome viewing experiences to our existing and expanded audiences in ways that are personal and engaging,” said Michael Scott, CEO, Pure Flix. “SITO continues to be a trusted partner in creating and delivering deeper consumer insights that allow us to interact with our theatrical audience in meaningful ways while securing increased returns on our media investments.”
About SITO Mobile, Ltd.
SITO is a leading mobile data technology company that provides brands customized, data-driven solutions spanning strategic insights and media campaign delivery services. Through Consumer Behavior and Location Sciences™, SITO explores the consumer journey and presents powerful strategic knowledge assets and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors.
Brands and agencies rely on SITO as a strategic partner for real-time understandings of customer movements, interests, actions, associations, and experiences, ultimately providing increased clarity for better business decisions. The Company is headquartered in Jersey City, New Jersey and its common stock is publicly traded on the NASDAQ Stock Market under the ticker symbol “SITO.” For more information regarding SITO’s science, technology and solutions spanning media and research, please visit www.sitomobile.com.
About Pure Flix
Founded in 2005, and led by partners Michael Scott, David A.R. White, Elizabeth Travis, and Alysoun Wolfe, Pure Flix is the leading independent faith and family studio in the world. Its recent releases include: Unbroken: Path to Redemption, God’s Not Dead: A Light in Darkness, Same Kind of Different as Me, The Case for Christ, Woodlawn, Do You Believe? and God’s Not Dead. With offices in Los Angeles and Scottsdale, Pure Flix has produced, acquired, marketed and distributed over 100 faith and family-friendly films. Aligned with their vision to influence the global culture for Christ through media, Pure Flix is the industry leader in creating high-quality inspirational feature film content. The studio’s official website is Pureflixstudio.com. The company also features a leading streaming video on demand service, with thousands of movies, originals, TV shows and more emphasizing faith, family and fun. For more information, go to Pureflix.com.
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