New Research Tool Measures Brand Perceptions to Optimize Digital Ad Campaigns
JERSEY CITY, N.J., Sept. 20, 2018 (GLOBE NEWSWIRE) -- SITO Mobile, Ltd. (SITO), the Consumer Behavior and Location Sciences™ company, announced today the introduction of its new consumer feedback research tool, Quantified Consumer Experiences (QCX), a survey instrument designed to measure the impact of digital ad campaigns on brand perceptions, ad recall, message association and purchase intent.
“We’ve introduced QCX to help our marketers gain actionable insights from first impression to final conversion with the metrics that matter to build their brands. This allows advertisers to collect quantifiable and statistically reliable consumer feedback within a matter of days and adjust their SITO campaigns according to what's working in near real-time,” said SITO CTO, Michael Blanche. QCX uses a control and exposed research methodology that allows advertisers to:
Optimize campaigns based on granular qualitative insights.
Tailor questionnaire and creative branding to support any vertical.
Control experiment methodology to guide results.
Quantified Consumer Experiences (QCX) allows SITO customers to look beyond traditional impression and views metrics to measure their campaign's impact on brand perceptions and behaviors throughout the consumer journey.
About SITO Mobile, Ltd.
SITO is a leading mobile data technology company that provides brands customized, data-driven solutions spanning strategic insights and media campaign delivery services. Through Consumer Behavior and Location Sciences™, SITO explores the consumer journey and presents powerful strategic knowledge assets and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors.
Brands and agencies rely on SITO as a strategic partner for real-time understandings of customer movements, interests, actions, associations, and experiences, ultimately providing increased clarity for better business decisions. The Company is headquartered in Jersey City, New Jersey and its common stock is publicly traded on the NASDAQ Stock Market under the ticker symbol “SITO.” For more information regarding SITO’s science, technology and solutions spanning media and research, please visit www.sitomobile.com.
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