Marketers Can Now Upload Location Verified Audience Segment Data for Social Media Campaigns Based on Real-World Interests and Visitation Behaviors
JERSEY CITY, N.J., Sept. 10, 2018 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), an insights-driven Consumer Behavior and Location Sciences™ company, announced today the introduction of Location Verified Audiences,™ enabling marketers to readily leverage SITO’s location data-based consumer segments for use in social media campaigns.
SITO’s Location Verified Audiences™ are built around real-world visitation activities at the individual consumer level. By bringing together the physical and digital worlds, Location Verified Audiences™ provide a comprehensive view into audience interests as they move through the consumer journey. Marketers and their agencies can upload Location Verified Audience™ segments directly into marketing platforms to serve targeted messages to customers based on real-world interests and visitation behaviors.
“SITO is dedicated to providing cutting edge location data solutions that are easy to implement, highly effective and privacy compliant,” said SITO CEO Tom Pallack. “With social media platforms playing an increasingly central role in paid media plans, SITO’s Verified Location Audiences™ further positions us to be a valuable partner to marketers and agencies alike.”
SITO Location Verified Audiences™ offers:
Social Activation: Upload Location Verified Audience™ segments directly into any social platform and serve targeted ads to customers based on real-world interests and visitation behaviors.
Omni-Channel: Ingesting Location Verified Audiences™ enables buyers to reach consumers across all distribution channels—desktop, mobile, tablet, OTT, and DOOH.
Flexibility: With one simple upload, SITO’s Location Verified Audiences™ puts control and transparency in the hands of the media buyer using existing self-service platforms.
About SITO Mobile, Ltd.
SITO is a leading mobile data technology company that provides brands customized, data-driven solutions spanning strategic insights and media campaign delivery services. Through Consumer Behavior and Location Sciences™, SITO explores the consumer journey and presents powerful strategic knowledge assets and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors.
Brands and agencies rely on SITO as a strategic partner for real-time understandings of customer movements, interests, actions, associations, and experiences, ultimately providing increased clarity for better business decisions. The Company is headquartered in Jersey City, New Jersey and its common stock is publicly traded on the NASDAQ Stock Market under the ticker symbol “SITO.” For more information regarding SITO’s science, technology and solutions spanning media and research, please visit www.sitomobile.com.
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