Forbes Chief Insights Officer Joins SITO to Help Global CMOs Better Understand and Strengthen Relationships with Consumers through Location Data and Behavioral Insights
JERSEY CITY, N.J., March 05, 2018 (GLOBE NEWSWIRE) -- SITO Mobile, Ltd. (NASDAQ:SITO) (“SITO” or the “Company”), the Consumer Behavior and Location Sciences™ company, announced today that Bruce Rogers has joined SITO as Head of Marketing. In this role, Mr. Rogers will help shape SITO’s strategic positioning and guide the Company’s clients to make informed business decisions based on direct insight into their target consumers’ behavior.
“Joining SITO is the opportunity of a lifetime,” said Bruce Rogers, SITO’s Head of Marketing. “I’ve built a career based on understanding global CMOs’ business problems and know the challenges they face in building deeper relationships with customers in today’s media fragmented, mobile-first world. SITO combines location data and consumer behavior insights to help brands better understand consumer lifecycles, forming a critical piece of the puzzle that will help transform enterprise marketing initiatives.”
SITO’s Consumer Behavior and Location Sciences™ insights present executives with valuable data to make strategic decisions that will influence brand messaging and engagement opportunities. SITO’s data provides clients with the opportunity to truly understand actual consumer behavior rather than modeled behavior that marketing departments have historically relied upon.
“At its foundation, SITO helps brands understand how consumers move throughout their everyday lives, and provides guidance for how, when, and on which touch point to communicate with individuals,” said SITO CEO Tom Pallack. “We’re looking forward to combining SITO’s solutions with Bruce’s depth and breadth of experience in understanding CMOs’ business problems, to offer powerful solutions which will enable brands, agencies and our clients to make better business decisions.”
Mr. Rogers is a veteran of Forbes Media, having run marketing and founding its Insights research arm and CMO Practice, incorporating editorial, research and events for marketing leaders. He also writes a column for the publication. He was part of the leadership team that grew Forbes.com into the world’s leading business site, and has served as Chief Brand Officer, Chief Insights Officer and Head of the CMO Practice.
About SITO Mobile, Ltd.
SITO is a leading mobile data technology company that provides brands customized, data-driven solutions spanning strategic insights and media campaign delivery services. Through Consumer Behavior and Location Sciences™, SITO explores the consumer journey and presents powerful strategic knowledge assets and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors.
Brands and agencies rely on SITO as a strategic partner for real-time understandings of customer movements, interests, actions, associations, and experiences, ultimately providing increased clarity for better business decisions. The Company is headquartered in Jersey City, New Jersey and its common stock is publicly traded on the NASDAQ Stock Market under the ticker symbol “SITO.” For more information regarding SITO’s science, technology and solutions spanning media and research, please visit www.sitomobile.com.
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