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SITO Establishes Consumer Behavior Sciences Board and Appoints Forbes Chief Insights Officer Bruce Rogers

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Experts drive research and exchange knowledge around a shared passion for understanding consumer behavior and discovering its real impact for brands

JERSEY CITY, N.J., Aug. 17, 2017 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), an insights-driven consumer behavior platform, today announces its Consumer Behavior Sciences Board, a new advisory group committed to developing impactful solutions for brands that deepen their understanding of customers’ interests and actions. Bruce Rogers, Chief Insights Officer (CIO) for Forbes, joins as the company’s inaugural member, bringing his breadth and depth of experience working with innovative CMOs spanning numerous industries.   

The board will influence SITO’s vision and product roadmap, while contributing valuable thought-leadership to the industry regarding the impact of digital on consumer engagement and experiences across industries. This incredible group of leaders will exchange ground-breaking best practices that propel SITO’s client offerings even further into the future with research-driven innovation.

“With an overwhelming amount of consumer data at our fingertips, I am inspired to find new pathways for brands to make sense of the information so they may truly understand and know their customers,” said Bruce Rogers, CIO for Forbes. “SITO is a pioneer in creating insights solutions that paint a holistic picture of consumer behavior, driving meaningful audience connections for businesses. I am excited to contribute to the development of their platform.”

Bruce has a relationship with Forbes spanning decades, and one that is rooted in marketing, brand and insights. He was at the helm of worldwide marketing and communications for the business publishing giant for nearly three decades. He also served as Forbes’ Chief of Brand before moving into his current role. As CIO, Bruce manages Forbes' Insights thought leadership research division, as well as the Forbes CMO Practice. Bruce continues to write a column for the magazine that speaks to influencers changing the business landscape, and he has also published a book on the subject.

“Our Consumer Behavior Sciences Board is exemplary of our commitment to insights-driven problem-solving for clients; and we are thrilled that Bruce is joining during an exciting growth period, where we are focused on realizing the full potential of our research and insights capabilities for brands,” said SITO CEO Tom Pallack. “His experience spearheading Forbes’ research division and working closely with global CMOs from the world’s leading brands brings a unique perspective and invaluable insight to our team and clients.”

About SITO Mobile, Ltd.
SITO Mobile is transforming the manner in which brands connect with consumers in the real world by developing a mobile engagement platform that drives awareness, loyalty, and ultimately sales. In an increasingly mobile-first culture, SITO Mobile delivers proven location-based advertising solutions to Fortune 500 brands and agencies. Through innovation, the company uses proprietary data to build cutting edge, in-house technology, arming clients with the best resources for successful campaigns. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable hyper-targeted campaigns for brands. SITO’s real-time location-based marketing technology gives us the unique advantage of understanding and shaping the future of retail and consumer behavior. For more information, visit

Cautionary Statement Regarding Certain Forward-Looking Information  This press release contains forward-looking statements. These statements are based on our management’s beliefs and assumptions and on information currently available to our management. Forward-looking statements include statements concerning the following: SITO’s plans and initiatives, campaign volume and average campaign dollars, our guidance and/or expectations for future quarters, our possible or assumed future results of operations; our business strategies; our ability to attract and retain customers; our ability to sell additional products and services to customers; our competitive position; our industry environment; our potential growth opportunities; and risks, disruption, costs and uncertainty caused by or related to the actions of activist shareholders, including that if individuals are elected to our Board with a specific agenda or if control of our Board was to abruptly change, it may adversely affect our ability to effectively implement our business strategy and create value for our shareholders and perceived uncertainties as to our future direction as a result of potential changes to the composition of our Board may lead to the perception of a change in the direction of our business, instability or a lack of continuity which may be exploited by our competitors, cause concern to our current or potential customers, and may result in the loss of potential business opportunities and make it more difficult to attract and retain qualified personnel and business partners. You should not place undue reliance on forward-looking statements, because they involve known and unknown risks, uncertainties and other factors, which are, in some cases, beyond our control and which could materially affect results. Factors that may cause actual results to differ materially from current expectations include, among other things, those listed under “Risk Factors” in our Annual Report on Form 10-K and the reports we file with the SEC. Actual events or results may vary significantly from those implied or projected by the forward-looking statements due to these risk factors. No forward-looking statement is a guarantee of future performance. You should read our Annual Report on Form 10-K and the documents that we reference in our Annual Report on Form 10-K and have filed as exhibits thereto with the Securities and Exchange Commission, or the SEC, with the understanding that our actual future results and circumstances may be materially different from what we expect. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and we undertake no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as may be required by applicable law. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. 


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Yasmeen Coning
Chief Marketing Officer

Darren Nicol
Director of Marketing

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