Former Oracle and Ariba Executive Brings Proven Enterprise Solution Sales Expertise to the Leadership Team
JERSEY CITY, N.J., Aug. 07, 2017 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), a mobile engagement platform, today announced that Chet Petrow joined the company as Chief Revenue Officer. His addition to the executive team will add to SITO’s capability to drive sales of the company’s location and consumer behavior data solutions to brands and agencies in the media vertical and beyond.
“Chet’s impressive background inspiring and leading sales organizations in the software solutions space makes him an incredible resource for the team,” said CEO Tom Pallack. “His ability to build profitable client relationships and cultivate revenue streams that are sustainable over the long-term makes us well-positioned to drive exponential growth for the future of the company.”
Chet brings a wealth of experience to the team with his deep knowledge spanning enterprise technology sales, strategic partnerships and business development spanning large-scale corporations as well as startups. As CRO, Chet’s robust sales division will continue to drive revenue and build groundbreaking industry relationships.
“I am excited to join the SITO team and collaborate across the organization to accelerate sales initiatives,” said CRO Chet Petrow. “I continue to be impressed with the SITO platform’s data and analytics capabilities and the indispensable value that its solutions bring to the table. I look forward to guiding a first-class sales team towards even greater success in this next year and beyond.”
Prior to SITO, Chet led thriving sales teams for notable companies such as Oracle and Lawson, where he simultaneously built new business lines and forged domestic and international partnerships. Chet also successfully led developing startups, such as SAP Ariba, where he negotiated lucrative partnerships and raised significant capital to dramatically propel business forward.
About SITO Mobile, Ltd.
SITO Mobile is transforming the manner in which brands connect with consumers in the real world by developing a mobile engagement platform that drives awareness, loyalty, and ultimately sales. In an increasingly mobile-first culture, SITO Mobile delivers proven location-based advertising solutions to Fortune 500 brands and agencies. Through innovation, the company uses proprietary data to build cutting edge, in-house technology, arming clients with the best resources for successful campaigns. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable hyper-targeted campaigns for brands. SITO’s real-time location-based marketing technology gives us the unique advantage of understanding and shaping the future of retail and consumer behavior. For more information, visit www.sitomobile.com.
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