Only SITO offers the mobile video ad format with hyper-local targeting for better consumer engagement and superior measurement of campaign effectiveness
JERSEY CITY, N.J., July 27, 2016 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform, today announced an industry leading upgrade to its advertising service offerings via the addition of video ad formats to its location-based mobile ad targeting and Real-time Verified Walk-in products.
Building on the strength of its location-based targeting technology and the successful launch of its Real-time Verified Walk-in (Real-time VWI) measurement and attribution service, SITO Mobile is enhancing this solution set by adding video capabilities – allowing clients access to hyper-local video targeting along with visibility into their mobile video campaign effectiveness in real-time.
Adding SITO Mobile’s targeting and measurement tools to mobile video advertising allows for expansion of the reporting metrics attributed to video. The current standard for measuring video ad effectiveness is viewing time and engagement. With SITO’s Real-time VWI, clients can now expand their measurement to client “walk-in” rate tied to video exposure. With this degree of measurement, mobile video ad campaigns can be optimized not only for engagement level, but also based on which videos are driving the most store visits.
Mobile video is in high demand, and is expected to exceed $5 billion in 2017 ad spend, because of its excellent level of audience engagement and measurability (e.g. time spent viewing) and therefore commands premium pricing in the mobile ad market. SITO Mobile now gives mobile video advertisers much more precise targeting (down to geographic latitude/longitude) and measurement/attribution tools; making the combination more relevant and valuable for mobile video advertisers.
“Combining hyper-local video targeting with our successful Real-time VWI product is another big step for SITO Mobile as we continually enhance our best-in-class location-based mobile advertising products,” said Jerry Hug, CEO, SITO Mobile. “Real-time VWI gives SITO Mobile’s advertising clients unparalleled transparency into campaign performance along with immediate and actionable reporting - enabling them to make more timely and better decisions on campaign optimization – and now, on this foundation, they can target consumers with the power of highly engaging video ad formats. As we broaden the awareness and usage of SITO Mobile’s Real-time VWI technology and service offerings, we look forward to bringing constant improvement to our clients’ campaign performance and effectiveness.”
“SITO Mobile is moving beyond standard targeting and measurement criteria for our video clients,” said Adam Meshekow, SITO Mobile’s EVP of Strategy and Sales. “We’re bringing our highly successful location-based audience targeting and Real-time Walk-in attribution measurement to the growing mobile video arena. SITO Mobile can now target potential customers with mobile video based on relevant geography/location, verify that the video ad was delivered and viewed - and most importantly - show when the video ad drove foot traffic into stores. By upgrading to SITO’s Real-time VWI solution, mobile video advertisers receive much better and more timely visibility into their video campaign effectiveness, and ultimately, gain much more confidence in the effectiveness of their spending on premium video ads.”
About SITO Mobile Ltd.
SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty, and ultimately sales. For more information, visit www.sitomobile.com.
This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, sales growth, our reliance on brand owners and wireless carriers, the possible need for additional capital as well as other risks identified in our filings with the SEC. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Contact: Investor Relations: Joseph Wilkinson SVP Investor Relations Joseph.Wilkinson@sitomobile.com Media Relations: Alexandra Levy Silicon Alley Media email@example.com