SITO Mobile, Ltd.

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SITO Mobile Bolsters Sales Team With Key New Hires

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Adds Industry Talent to Accelerate Revenue Growth

JERSEY CITY, N.J., Oct. 23, 2015 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform provider, today appointed two new key hires, industry veterans Ed Silhan and Evan Rullman, to the Company's sales management team. As part of SITO Mobile's organic growth strategy, the Company continues to expand its sales organization in order to capitalize on arguably the biggest shift of budgets in advertising history, from traditional media to the mobile screen.

Ed Silhan joins SITO Mobile as Vice President of Sales, Eastern Region, to lead the continued growth and development of the Company's direct sales team. Mr. Silhan most recently served as Head of Advertising Solutions for eBay's audience where he managed the revenue development of their PayPal Media Network into a multi-million dollar business. Mr. Silhan successfully created and sold cross device advertising programs that featured location-based mobile media, data driven display advertising and CRM-matched programs to top retail, shipping, telecommunication and CPG advertisers. Mr. Silhan consistently exceeded sales goals while increasing revenue year-over-year by 22% in 2014 and 100% in 2015.

SITO Mobile appointed Evan Rullman to the newly created position of Vice President of Sales, Central Region. Mr. Rullman is a 10-year veteran of cross-platform advertising sales with experience across a wide variety of industry verticals. Mr. Rullman most recently served as Senior Director of Sales at Opera MediaWorks, where he focused on major accounts, both corporate direct, and advertising agencies in Chicago and Minneapolis. Mr. Rullman assisted in architecting go-to-market strategies for sales and product development, programmatic mobile video and display advertising for Fortune 100 brands, including Bank of America, Sprint, Ford, and Anheuser-Busch.

Jerry Hug, Chief Executive Officer of SITO Mobile said, "Due to our market-leading performance and unparalleled customer service, we are attracting seasoned sales talent that will continue to fuel our revenue growth. We have a great corporate culture developing here at SITO and the additions of Ed and Evan demonstrate that SITO Mobile is making progress on our goal to quickly becoming "THE" place to work for the most talented and ambitious people in our industry."

About SITO Mobile Ltd.

SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty, and ultimately sales. For more information visit www.sitomobile.com.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, our reliance on brand owners and wireless carriers, the possible need for additional capital as well other risks identified in our filings with the SEC. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

CONTACT: Investor Relations:
         Robert Haag
         IRTH Communications
         sito@irthcommunications.com
         866-976-4784

         Media Relations:
         Matthew Bretzius
         FischTank Marketing and PR
         matt@fischtankpr.com
Source: SITO Mobile, Ltd.
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