Exhibit 99.1



CORRECTING and REPLACING – SITO Mobile Reports Third Quarter 2018 Results


JERSEY CITY, N.J., Nov. 16, 2018 (GLOBE NEWSWIRE) -- In a release issued under the same headline yesterday by SITO Mobile Ltd. (NASDAQ: SITO), please note that in the fifth paragraph of the Third Quarter Financial Summary, the Adjusted EBITDA* loss for the three months ended September 30, 2017 should be approximately $32,000, not $10.1 million as previously stated. The corrected release follows:


SITO Mobile Reports Third Quarter 2018 Results


Company moves up earnings conference call to Friday November 16th at 2 p.m. ET


SITO Mobile Ltd. (NASDAQ: SITO), an insights-driven Consumer Behavior and Location Sciences™ company, announced today its financial results for the three and nine months ended September 30, 2018.


Third Quarter Financial and Recent Business Highlights


Revenues for the three months ended September 30, 2018 of $9.1 million


Gross profit for the third quarter of 2018 was $4.3 million, or 48% of total revenue, compared to $5.6 million, or 51% of total revenue, for the corresponding period of 2017


Net loss in the third quarter of 2018 was $5.0 million


Adjusted EBITDA* loss for the third quarter of 2018 was $3.2 million


Subsequent to quarter end, the Company appointed Alex Cherones, the former Director of Security Solutions at AT&T as its new Head of Product Development


Subsequent to the end of the third quarter, the Company announced a strategic data analytics partnership with Pure Flix, an independent faith and family movie studio to drive verified traffic into theaters as well as promote transparency and efficiency leading to optimal decision-making with its theatrical film releases


“We significantly strengthened our organization beginning in the third quarter adding accomplished executives to our board, seasoned enterprise sales professionals to our team, and a new Head of Product Development to expand our leadership,” commented Tom Pallack, SITO’s Chief Executive Officer. “We are attracting industry leading talent with the relevant experience, relationships and history of success needed to better position our location-based, proprietary data-driven mobile solutions to larger and more significant customers.”


“Our business is evolving, and our revenue mix is shifting more towards consumer insights and data-driven transactions with enterprise customers,” Pallack added. “As we increase the scale of multi-year and recurring enterprise engagements, we will become less reliant on one-time campaign-driven media placement revenues which will increase our viability and accelerate our growth.”


Third Quarter Financial Summary


Total revenue for the three months ended September 30, 2018 decreased 17%, or $1.8 million, to $9.1 million compared to $10.9 million in the corresponding period of 2017. This decrease in total revenue was primarily due to a reduction in the average spend per customer which we are actively working to offset with an increase of enterprise data-driven engagements with larger brands and agencies.


Gross profit for the three months ended September 30, 2018 was $4.3 million, or 48% of total revenue, compared to $5.6 million, or 51% of total revenue, for the corresponding period of 2017. The decrease in gross profit as a percentage of total revenue was due primarily to lower gross margins in new client assignments.






Loss from operations for the three months ended September 30, 2018 was $5.2 million compared to a loss from operations of $1.9 million in the corresponding period of 2017. The increase/decrease in loss from operations was primarily due to a $1.3 million decrease in gross profit and a $1.9 million increase in operating expenses as we continue to invest in the growth of our business.


Net loss for the three months ended September 30, 2018 was $5.0 million, or ($0.20) per basic and diluted share, compared to a net loss of $3.1 million, or ($0.14) per basic and diluted share, in the corresponding period of 2017.


Adjusted EBITDA* for the three months ended September 30, 2018 was a loss of $3.2 million compared to Adjusted EBITDA* loss of approximately $32,000 in the corresponding period of 2017.


Cash used in operations for the nine months ended September 30, 2018 was $13.6 million compared to $4.3 million for the corresponding period in 2017. The increase is inclusive of a $3.5 million legal settlement, year-end bonuses for fiscal 2017, and various professional fees for legal, audit, and other services.


Balance Sheet Summary


As of September 30, 2018, the Company had $4.6 million in cash and cash equivalents compared to $3.6 million at December 31, 2017.


Conference call information:


Date: Friday, November 16, 2018

Time: 2:00 p.m. Eastern Time (ET)

Dial in Number for U.S. & Canadian Callers: 877-407-8293

Dial in Number for International Callers (Outside U.S. & Canada): 201-689-8349


The conference call will also be webcasted live on the Investor Relations section of SITO’s IR web site at http://ir.sitomobile.com/ir-calendar.


A replay will be available for two weeks starting on November 16, 2018 at approximately 8 p.m. ET. To access the replay, please dial 877-660-6853 in the U.S. and 201-612-7415 for international callers. The conference ID# is 13685224.


About SITO Mobile, Ltd.


SITO turns the consumer journey into a powerful instrument for marketers, delivering actionable insights that influence behavior in real-time. Through Consumer Behavior and Location Sciences™, SITO develops customized, data-driven solutions for brands spanning strategic insights and media. Our science and products reveal a deeper, real-time understanding of customer interests, actions and experiences providing increased clarity for brands when it comes to navigating business decisions and delivering advertising. The Company is home to an internally developed, proprietary location-data technology stack, arming clients with a powerful resource for granular data, real-time insights and optimization, and delivery of successful media campaigns. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, SITO creates audience profiles to develop measurable hyper-targeted campaigns for brands. For more information regarding SITO’s science, technology and customized solutions spanning media and research, visit www.sitomobile.com.




* SITO Mobile has presented Adjusted EBITDA, a non-GAAP measure, because many of our investors use these non-GAAP measures to monitor the Company’s performance. Generally, a non-GAAP financial measure is a quantitative assessment of a Company’s performance, financial position or cash flow that either excludes or includes amounts that are not normally excluded or included in the most directly comparable measure calculated and presented in accordance with GAAP. It should not be considered an alternative to GAAP measures as an indicator of the Company’s operating performance.





About Non-GAAP Financial Measures


We present EBITDA and Adjusted EBITDA and in this press release to provide a supplemental measure of our operating performance. We define EBITDA as earnings before interest expense, income tax expense, depreciation and amortization expense, and Adjusted EBITDA, as EBITDA before stock based compensation, certain non-recurring professional expenses related to pending or threatened contested solicitations of the Company’s shareholders, investigations of former executives, defense of certain class action lawsuits, and implementation of a section 382 rights plan. We believe EBITDA and Adjusted EBITDA are useful performance measures used by us to facilitate a comparison of our operating performance and earnings on a consistent basis from period-to-period and to provide for a more complete understanding of factors and trends affecting our business than measures under generally accepted accounting principles in the United States of America (GAAP) can provide alone. The non-GAAP measures included in this release, however, should be considered in addition to, and not as a substitute for or superior to, operating income, cash flows, or other measures of financial performance prepared in accordance with GAAP. Please refer to the financial tables included below for a reconciliation of GAAP to non-GAAP measures.


Cautionary Statement Regarding Certain Forward-Looking Information


This press release contains forward-looking statements. These statements are based on our management’s beliefs and assumptions and on information currently available to our management. Forward-looking statements include statements concerning the following: SITO’s plans and initiatives; our possible or assumed future results of operations; our ability to attract and retail customers; our ability to sell additional products and services to customers; our competitive position; our industry environment; and our potential growth opportunities. You should not place undue reliance on forward-looking statements, because they involve known and unknown risks, uncertainties and other factors, which are, in some cases, beyond our control and which could materially affect results. Factors that may cause actual results to differ materially from current expectations include, among other things, those listed under “Risk Factors” in our Annual Report on Form 10-K, for the year ended December 31, 2017, our Quarterly Reports on Form 10-Q for the quarter ended March 31, 3018 and June 30, 2018, and the other reports we file with the SEC. Actual events or results may vary significantly from those implied or projected by the forward-looking statements due to these risk factors. No forward-looking statement is a guarantee of future performance. You should read our Annual Report on Form 10-K, our Quarterly Report on Form 10-Q and the documents that we reference in our Annual Report on Form 10-K, our Quarterly Report on Form 10-Q and have filed as exhibits thereto with the Securities and Exchange Commission, or the SEC, with the understanding that our actual future results and circumstances may be materially different from what we expect. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and we undertake no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as may be required by applicable law. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.




Investor Relations

Rob Fink

Hayden IR

Phone: 646.415.8972

Email: SITO@haydenir.com


Source: SITO Mobile, Ltd.






Condensed Consolidated Statements of Operations



   For the Three Months Ended   For the Nine Months Ended 
   September 30,   September 30, 
   2018   2017   2018   2017 
Media placement  $9,056,963   $10,916,126   $28,630,179   $28,163,712 
Licensing and royalties   -    70,726    -    130,653 
Total revenue   9,056,963    10,986,852    28,630,179    28,294,365 
Cost of Revenue                    
Cost of revenue   4,718,727    5,342,189    15,818,757    14,364,112 
Gross profit   4,338,236    5,644,663    12,811,422    13,930,253 
Operating Expenses                    
Sales and marketing   4,875,669    3,395,943    15,648,741    10,607,985 
General and administrative   4,481,234    3,416,253    13,854,247    9,834,685 
Depreciation and amortization   144,803    713,903    501,096    996,590 
Total operating expenses   9,501,706    7,526,099    30,004,084    21,439,260 
Loss from operations   (5,163,470)   (1,881,436)   (17,192,662)   (7,509,007)
Other Income (Expense)                    
Earnings from joint venture   -    -    -    1,464,754 
Gain (loss) on revaluation of warrant liability   182,048    (636,456)   1,157,568    (636,456)
Other income   -    -    117,630    - 
Interest income (expense), net   2,404    (555,288)   8,297    (1,299,049)
Net loss before income taxes   (4,979,018)   (3,073,180)   (15,909,167)   (7,979,758)
Income tax expense   (26,952)   -    (80,369)   - 
Net loss from continuing operations   (5,005,943)   (3,073,180)   (15,989,536)   (7,979,758)
Discontinued Operations                    
Income (loss) from operations of discontinued component   -    2,788    -    (312,844)
Net income (loss) from discontinued operations   -    2,788    -    (312,844)
Net loss  $(5,005,943)  $(3,070,392)  $(15,989,536)  $(8,292,602)
Basic and diluted net loss per share                    
Continuing operations   (0.20)   (0.14)   (0.65)   (0.38)
Discontinued operations   -    (0.00)   -    (0.01)
Basic and diluted net loss per share  $(0.20)  $(0.14)  $(0.65)  $(0.39)
Basic and diluted weighted average shares outstanding   25,374,545    21,597,130    24,748,556    20,994,017 






Condensed Consolidated Balance Sheets


   September 30,   December 31, 
   2018   2017 
Current assets        
Cash and cash equivalents  $4,628,333   $3,611,438 
Accounts receivable, net   9,125,447    13,005,718 
Prepaid expenses   605,100    374,380 
Assets from discontinued operations   -    10,596 
Total current assets   14,358,880    17,002,132 
Property and equipment, net   380,093    449,949 
Other assets          
Capitalized software development costs, net   971,263    1,485,285 
Intangible assets:          
Patents, net   637,353    742,574 
Other intangible assets, net   964,757    1,168,007 
Goodwill   6,444,225    6,444,225 
Other assets   109,003    92,420 
Total other assets   9,126,601    9,932,511 
Total assets  $23,865,574   $27,384,592 
Liabilities and Stockholders’ Equity        
Current liabilities        
Accounts payable  $4,155,128   $6,506,902 
Accrued expenses   5,794,867    9,911,540 
Deferred revenue   350,772    - 
Current obligations under capital lease   3,556    2,756 
Warrant liability   381,820    1,539,388 
Liabilities from discontinued operations   -    210,789 
Total current liabilities   10,686,143    18,171,375 
Long-term liabilities          
Obligations under capital lease   8,542    - 
Total long-term liabilities   8,542    - 
Total liabilities   10,694,685    18,171,375 
Commitments and contingencies - See notes 16          
Stockholders’ Equity          
Preferred stock, $.0001 par value, 5,000,000 shares authorized; none outstanding   -    - 
Common stock, $.001 par value; 100,000,000 shares authorized, 25,437,536 shares issued and outstanding as of September 30, 2018; and 22,039,529 shares issued and outstanding as of December 31, 2017   25,435    22,038 
Additional paid-in capital   184,952,739    165,008,928 
Accumulated deficit   (171,807,285)   (155,817,749)
Total stockholders’ equity   13,170,889    9,213,217 
Total liabilities and stockholders’ equity  $23,865,574   $27,384,592 






Reconciliation of GAAP Net Income to Adjusted EBITDA


   For the Three Months Ended   For the Nine Months Ended 
   September 30,   September 30, 
   2018   2017   2018   2017 
Net (loss)  $(5,005,943)  $(3,070,392)  $(15,989,536)  $(8,292,602)
Net income (loss) from discontinued operations   -    2,788    -    (312,844)
Net (loss) from continuing operations   (5,005,943)   (3,073,180)   (15,989,536)   (7,979,758)
Adjustments to reconcile net (loss) to EBITDA:                    
Depreciation and amortization expense included in cost of revenue and operating expenses:                    
Amortization included in cost of revenue   207,690    225,609    602,013    438,094 
Depreciation and other amortization   144,803    713,903    501,096    996,590 
Total depreciation and amortization expense   352,493    939,512    1,103,109    1,434,684 
Interest income (expense), net   2,404    (555,288)   8,297    (1,299,049)
Income tax expense   (26,925)   -    (80,369)   - 
EBITDA   (4,628,929)   (1,578,380)   (14,814,355)   (5,246,025)
Adjustments to reconcile EBITDA:                    
Stock based compensation expense included in operating expenses:                    
Sales and marketing   451,271    235,104    1,503,354    474,386 
General and administrative   835,735    431,185    3,648,952    787,392 
Total stock based compensation expense   1,287,006    666,289    5,152,306    1,261,778 
Gain (loss) on warrant revaluation   182,048    (636,456)   1,157,568    (636,456)
Certain non-recurring expenses                    
Other litigation   256,274    175    517,676    175 
Investigations of former executives   22,850    66,905    44,071    674,913 
Class action lawsuits   -    -    35,991    234,169 
Section 382 rights plan   -    305    -    135,228 
Contested proxy solicitation pending of threatened against the Company   -    176,571    59,998    1,923,590 
Total non-recurring expenses   279,124    243,956    657,736    2,968,075 
Adjusted EBITDA  $(3,244,847)  $(31,679)  $(10,161,881)  $(379,716)