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SITO Mobile Launches SITO LABS -- a Data as a Service (DaaS) Mobile Marketing Solution

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SITO Mobile will offer its extensive location-based mobile data to marketers to help them better understand their customers and prospects

Screenvision Media is first to sign on as a LABS client

JERSEY CITY, N.J., March 09, 2017 (GLOBE NEWSWIRE) -- Today, SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform, has introduced SITO LABS (Location Audience Behavioral Sciences), a Data as a Service (DaaS) mobile marketing solution to help marketers analyze and target consumers. Through SITO LABS, marketers will use SITO Mobile’s location-based data to access enhanced behavioral data and analytics about custom audiences and locations.

Screenvision Media, a national leader in cinema advertising, will be SITO LABS’ first customer.

In addition to actual location data, the dynamics of the mobile media ecosystem – hundreds of millions of consumers continuously interacting with mobile devices as they move throughout their day - provides the opportunity for unique two-way information sharing, so insights into consumers’ movements and behaviors can also be analyzed and addressed.  This dynamic data flow provides constantly updated and ever-changing information about consumer preferences and behavior.  

The launch of SITO LABS is a first step in recognizing and monetizing the powerful potential of this data asset and is generating additional revenue beyond SITO’s primary media placement and attribution/measurement business. SITO LABS further leverages the company’s location-based dataset by providing advertisers with additional information about the efficacy of their targeting and conversion efforts.

“SITO Mobile’s launch of SITO LABS represents our initial steps toward productizing and monetizing our owned-and-operated data asset and is part of our broader efforts to leverage the complementary value of our data management platform (DMP) and its powerful location-based mobile data,” said Jon Lowen, SITO Mobile’s EVP of Operations and Product Development. “Our large and growing mobile data DMP provides unique and dynamic insights into mobile consumers’ location-based behavior.  Mobile location-based consumer data extends the insights available to marketers far beyond their traditional CRM tools.”

Lowen continued, “SITO LABS, in combination with our capability to deliver media and report on attribution in real-time, offers our clients an end-to-end marketing and advertising solution that provides increased performance and one platform on which to plan, execute and measure media spend.”

“We’ve made a strong commitment to leveraging mobile and other technologies to elevate our moviegoer insights and, in turn, deliver greater value for our clients. We have developed a solid alliance with SITO Mobile over the past few years, and are excited for that relationship to evolve as we continue tapping into the rich data and insights that will be gleaned from SITO LABS,” said John McCauley, Chief Strategic Development Officer, Screenvision Media. “As a company, we are always looking for opportunities to strengthen our audience targeting capabilities for brands. Gathering additional behavioral data points about who comes to the movies each week, and what they do once they leave, is invaluable in this effort.”

SITO Mobile’s owned-and-operated marketing platform provides access to more than 98% of U.S. and Canadian mobile consumers via more than 200,000 of the most popular apps. Additionally, it feeds approximately 4.5 trillion monthly data points through its machine-learning algorithms – thus continuously improving its location-based audience targeting and real time delivery optimization.

About SITO Mobile Ltd.

SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty, and ultimately sales. For more information, visit www.sitomobile.com.

About Screenvision Media

Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision Media cinema advertising network is comprised of over 14,500 screens in 2,300+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://screenvisionmedia.com/.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, sales growth, our reliance on brand owners and wireless carriers, the possible need for additional capital as well as other risks identified in our filings with the SEC. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

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Investor Relations:
Joseph Wilkinson
SVP Investor Relations
Joseph.Wilkinson@sitomobile.com

Media Relations:
Alexandra Levy
Silicon Alley Media
alex@siliconalley-media.com

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